It is not only OKCupid, USA Better Business Bureau gives Match.com "F" rating.
OkCupid user: Premium service matched me with 'dead' profiles
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/04/new-lawsuit-against-match-group-inc.html A man who paid premiums to access A-list dating prospects, only to find out most were dead ends, is suing the company behind OKCupid, accusing the company of setting him and other users up to get stiffed.
Match Group responded and said the bad profiles were the result of a software bug.
Article by female Journalist: Dirty tricks from Match?
UK Journalist Melissa Kite, 43, tried online dating after being single for six months.
After no success she decided to cancel her subscription.
When she tried to cancel suspiciously eligible men began contacting her.
Some years ago: Class Action Calls Match a 'Scam' / More than 90% of potential dates are "phantoms," suit charges
And Match won a lawsuit in court, but .... most probably they will be "killed" by the power of word of mouth!
Several complaints about Match dot com suggest ... database is full of old & inactive profiles, scammers, fake profiles, etc!
Perhaps Only way to sustain that huge revenue is creating fake profiles from inside to entice customers to subscribe. ???
How Alexa shows BBC of London UK incinerated Cupid PLC.
and some time ago The power of word of mouth killed Be2!
During 2008, a lawsuit against Parship in Belgium about "pratiques commerciales trompeuses" forced Parship to disclose how many paid members it had in Belgium (Parship lied about their customers; 80.000 announced, 5.004 in reality, a 6.25% conversion rate, the same to say over 93% inactive profiles!!! )
During January 2011, former CEO of Match LATAM Countries recognized 75% inactive profiles at Match Argentina.