Tuesday, May 9, 2017

Affinitas GmbH. & Spark Networks Talks Merger Deal & Future Growth Strategy In Exclusive GDI Interview


One sentence summary: "So EliteSingles growth, especially in North America, will be a top priority."

What I had understood:

  1. They will run the companies separately, as if there were no intention to merge.
  2. They can not innovate in the Online Dating Industry.
  3. No mention to eHarmony, biggest enemy of EliteSingles / eDarling sites.

EliteSingles / eDarling sites are only copycats of eHarmony.
A prospective client will not perceive eDarling / EliteSingles sites as better, superior or different than eHarmony's ones.

eHarmony's sites are 3 times bigger in active users and revenue than EliteSingles's sites.
And worse, Affinitas GmbH. can not beat and will never beat eHarmony Inc. in United Kingdom, Australia, Canada and United States.

There is a WAR between eHarmony Inc. and Affinitas GmbH. (EliteSingles / eDarling sites, copycats of eHarmony)

eHarmony is a 16+ years old obsolete site. The success rate of eHarmony is less than 10%.
eHarmony is only supported by a big marketing budget and not by serious scientific evidence.
The Big Five normative test used by eHarmony and its copycats, had been proven/revealed as an incomplete and incorrect model to assess/measure personality of persons.
Now it is a HOAX, a FRAUD to use it (year 2017) 

Affinitas GmbH. 2015 financials
Spark Networks (LOV) Reports First Quarter 2017 Results

No comments:

Post a Comment