Wednesday, May 3, 2017

Spark Networks (LOV) and EliteSingles (Affinitas GmbH.) to Merge, Creating a Global Leader in Online Dating ?

"EliteSingles shareholders will own approximately 75% of the combined company and Spark shareholders will own approximately 25%."

Global Leader in Online Dating is Match Group (MTCH) with a revenue over USD 1.2 Billion.

Combined revenue from Spark Networks (LOV) and EliteSingles (Affinitas GmbH.) will be in the range of USD 120 Million, 10% of Match Group (MTCH)

EliteSingles / eDarling sites are only copycats of eHarmony.
A prospective client will not perceive eDarling / EliteSingles sites as better, superior or different than eHarmony's ones.

eHarmony's sites are 3 times bigger in active users and revenue than EliteSingles's sites.
eHarmony's revenue is in the range of USD 180 Million with profits.
Affinitas GmbH.'s revenue is in the range of USD 60 Million and not sure if with profits or losses.
And worse, Affinitas GmbH. can not beat and will never beat eHarmony Inc. in United Kingdom, Australia, Canada and United States.

There is a WAR between eHarmony Inc. and Affinitas GmbH. (EliteSingles / eDarling sites, copycats of eHarmony)

eHarmony is a 16+ years old obsolete site. The success rate of eHarmony is less than 10%.
eHarmony is only supported by a big marketing budget and not by serious scientific evidence.
The Big Five normative test used by eHarmony and its copycats, had been proven/revealed as an incomplete and incorrect model to assess/measure personality of persons.
Now it is a HOAX, a FRAUD to use it (year 2017)

EliteSingles (Affinitas GmbH.) CEO lifts the lid on executive dating

Rocket Internet SE (RCKZF) owns in part Affinitas as 2016 report

Please remember:
Last May 2012, 5 long years ago, Affinitas GmbH. failed to be entirely sold to eHarmony Inc.

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