Old one was "Ditch the Haystack with EliteSingles"
EliteSingles / eDarling sites are only copycats of eHarmony.
A prospective client will not perceive eDarling / EliteSingles sites as better, superior or different than eHarmony's ones.
eHarmony has about 750,000 paid subscribers and 10 million active users, which has been steady for the past five years.
eHarmony's sites are 3 times bigger in active users and revenue than EliteSingles's sites.
And worse, Affinitas GmbH. can not beat and will never beat eHarmony Inc. in United Kingdom, Australia, Canada and United States.
eHarmony is a 16+ years old obsolete site. The success rate of eHarmony is less than 10%.
eHarmony is only supported by a big marketing budget and not by serious scientific evidence.
The Big Five normative test used by eHarmony and its copycats, had been proven/revealed as an incomplete and incorrect model to assess/measure personality of persons.
Now it is a HOAX, a FRAUD to use it (year 2017)
eHarmony refused to acquire the whole of Affinitas GmbH. (eDarling and others) last May 2012. There is a WAR between eHarmony Inc. and Affinitas GmbH. (EliteSingles / eDarling sites, copycats of eHarmony)
7ft 7in British actor; the UK's tallest man, dies of heart failure, aged 36 / Please compare with EliteSingles UK and USA
EliteSingles USA compared to tallest 2 active USA NBA players 221 cm (7 ft 3 in).
For 2017, Affinitas GmbH. approached Spark Networks (LOV) for a merger
"Affinitas GmbH's revenue is USD 86 Million LTM, with USD 8 Million EBITDA." ? Unaudited.
Spark Networks (LOV) and EliteSingles (Affinitas GmbH.) to Merge, Creating a Global Leader in Online Dating ?
Match Group is 10 times bigger than Spark + Affinitas merge.
eHarmony is is 2 or 3 times bigger than Spark + Affinitas merge.
article: Secret of eHarmony algorithm is ignoring wishes of picky daters
AI, former eHarmony's Chief Scientist and PsyML (machine learning and big data)
Very easy to copycat eHarmony, but very difficult to innovate: a 100 times better algorithm than eHarmony.