Friday, December 22, 2017
ArsTechnica article: OkCupid's rapid Tinder-ization
Dating app Hinge rolls out a new feature to reduce ‘ghosting’ ?
When Match Group (fka IAC Personals) bought OKCupid (6+ years ago) for an astronomical amount of money, the OKCupid team had the task to copycat Badoo, but they failed in that mission.
IAC / Match Group "acquired" HatchLabs to "develop" Tinder copycat of Badoo.
Then Badoo backed Bumble to fight back and destroy Tinder (last December 2014).
Recently Match Group launched a new online dating application for Hispanics in USA, named Chispa.
Social dating is vaporware.
NEW FEATURE: Tinder is testing a feed of real-time updates
Tinder, Match, Meetic, Ourtime, PlentyOfFish, MeetMe (MEET), Hinge, Happn, CoffeeMeetsBagel, OKCupid, Bumble, Zoosk, and many more: in a WAR between themselves, no one will win!
Lack Of Innovation & Decadence can summarize the Online Dating Industry.
C-Level executives are more worried about their golf scores than their company’s long term strategy and innovations.
C-level executives are cooking barbecues under the water (selling smoke) and not paying attention to latest research from Academics which could be beneficial for the Online Dating Industry.
The Online Dating Industry does not need a 10% improvement, a 50% improvement or a 100% improvement. It does need "a 100 times better improvement"
The 8 tips to innovate in the Online Dating Industry!