Monday, December 18, 2017

"Running" and "Storm" LoveScout24 new ads. (Match Group)

"Big stories often start with little details," is the campaign motto.

The Match Group is only a collection of old and obsolete online dating sites: Match, Meetic, Chemistry, OkCupid, LoveScout24, OurTime, HowAboutWe, PlentyOfFish and many more and all of them are past their primes, reached operating ceiling and they are in decadence.  The Match Group is not going to innovate and revolutionize the Online Dating Industry in the next years. 

Many investors are betting against Match Group, the parent company of Tinder.

FriendScout24: Rebranding as LoveScout24 ? Why suddenly now? And above all, after 15 years?

FriendScout24 BQcheck. (BeziehungsQuotienten-Check ) Prof. Dr. Manfred Hassebrauck is the brain behind that test.

Lack Of Innovation & Decadence can summarize the Online Dating Industry.
C-Level executives are more worried about their golf scores than their company’s long term strategy and innovations.
C-level executives are cooking barbecues under the water (selling smoke) and not paying attention to latest research from Academics which could be beneficial for the Online Dating Industry.

The Online Dating Industry does not need a 10% improvement, a 50% improvement or a 100% improvement. It does need "a 100 times better improvement"
Please read: The 8 tips to innovate in the Online Dating Industry!

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