Wednesday, August 17, 2011

Class Action Calls Match a 'Scam'

Class Action Calls Match a 'Scam' / More than 90% of potential dates are "phantoms," suit charges

More than 90 percent of the potential dates on Match are canceled subscribers, people who never subscribed, duplicates, or phantoms the company created to snare its USD40 a month subscription fee, a class action claims in Federal Court.
According  to  its  website,  "20,000  singles"  join  the Match community  every  day  and  "hundreds  of  thousands" of people  find  love  on  every year, the suit notes.

Please read "Match marketing campaign morphed"
and remember last January, the CEO for Latam Countries, Mr. Claudio Gandelman from Match Argentina recognized 75% inactive profiles.
"Caras y Caretas" (Faces and Masks) is a high society magazine.
Article "Te espero en la banda ancha" (I wait you in the BroadBand, article about the Online Dating Industry Market in Argentina) page 84.
- Match Argentina claims 4 million Argentinean profiles, but admits they are only 1 million active profiles (not paying members, only active profiles). The article, written by the journalist Juan Pablo Urfeig clearly says "Desde Match reconocen que de los cuatro millones de inscriptos en el país, sólo un millón se mantiene activo"
"From Match, they recognize that the four million registered in the country (Argentina), only one million are still active"
[i.e. 75% of profiles at Match Argentina are useless at all, they are inactive]

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