Thursday, December 29, 2011

marketing campaigns for Parperfeito (Brazil) and Match in Argentina.

I remember a previous interview in July 2011 where the Latam CEO had said:
"Currently the most popular dating site in the web has 60 million members in Latin America: 30 million in Brazil, 8 million in Mexico, 4 million in Argentina, Colombia with 3 million and 500 thousand in Chile."

but now Match Latam claims over 30 million registered persons.

Match is morphing to a big social dating site, but its prices are very high.
MySpace is a big social dating application at Facebook.
Facebook is full of social dating applications.
Badoo is a very big social dating site, it offers micro-payments to increase your visibility or send virtual goods as presents.
Even PlentyOfFish (POF) is a social dating site for fun, not serious dating. Nearly the same persons who paid to Match USA & Canada are the ones who want to use PlentyOfFish for free, paying with precious time.

See 2 different marketing campaigns for Parperfeito (Brazil) and Match in Argentina.

There are some tricks to use Match for free.
It is customary for many daters in Latin American countries to use the same nickname as their Microsoft/Yahoo Instant Messenger Address when registering in forums or dating sites.
Suppose you see the profile of a woman whose nickname is JenniferSampleCow001
you can try the following instant messaging accounts.

JenniferSampleCow001 at hotmaildotcom
JenniferSampleCow001 at hotmaildotcomdotar if she is from Argentina
JenniferSampleCow001 at hotmaildotcomdotbr if she is from Brazil
JenniferSampleCow001 at livedotcomdotar if she is from Argentina
JenniferSampleCow001 at livedotcomdotbr if she is from Brazil
JenniferSampleCow001 at livedotcom
JenniferSampleCow001 at yahoodotcom
JenniferSampleCow001 at yahoodotcomdotar if she is from Argentina
JenniferSampleCow001 at yahoodotcomdotbr if she is from Brazil
That is why sites like Parhip does not allow you to choose your nickname and shows you profiles' names with a code (like ESFN3KTG, FS0MXG3F, ES94Z3PR and so on, to avoid any person can communicate for free, without paying the subscription)

Remember: Social networking/applications could merge with online dating for fun, for flirting, for entertainment purposes, for instant gratification. Social networking and online dating for serious daters are like water and oil, they will never mix. Online Dating for serious daters does not need to be more social, it needs to be more effective/efficient. It needs to reduce the false positives problem.
The Online Dating Industry needs innovations but they will come from only one source: the latest discoveries in theories of romantic relationships development with commitment.
Compatibility is all about a high level on personality* similarity* between prospective mates for long term mating with commitment.
*personality measured with a normative test.
*similarity: there are different ways to calculate similarity, it depends on how mathematically is defined.

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