An article at TechCrunch says Badoo 2011 revenue is USD 100 million
Badoo has 5 main revenue streams:
1) Ads: as I use Firefox with AdBlock Plus addon, I do not see those ads.
2) Selling data from its database to third parties.
3) By subscriptions but it is not mandatory/necessary to pay in order to communicate with other members.
I estimate 300,000 persons paying USD 25 per 3 months (on average)
In South America conversion rate less than 1% (revealed in a previous interview)
4) Virtual gifts: LatinAmericans, persons from "Hispanic origin" are not fond of paying to send virtual gifts as the Asiatics do.
I estimate worldwide 2 million persons sending 3 annually virtual gifts on average. Each virtual gift costs USD 2.00 On a 50% revenue share basis for Badoo and 50% for the carrier.
5) Paying to increase visibility.
my bet is 5 million persons paying USD 2.00, twice a year (on average) to increase their visibility (and popularity - they are mostly men) on a 50% revenue share basis for Badoo and 50% for the carrier.
I had estimated Badoo's 2011 worldwide annual revenue: in the range of USD 46 million from streams 3), 4) and 5).
Badoo is a social dating for fun and I had tested using some dummy f/m profiles and I guess 95% of Badoo's active database are men and only 5% women. It is severely unbalanced.
Subscribe to:
Post Comments (Atom)
Hinge’s CEO says dating isn’t something people should leave up to AI
El CEO de Hinge asegura que la gente no deberÃa dejar las citas en manos de la IA https://www.infobae.com/fortune/2025/06/27/el-ceo-de-hing...
-
The Swiss 16PT is NOT the same as the 16PF5 test. The 16PT is ipsative The 16PF5 is normative That Swiss ipsative 16 PT Personal...
-
The majority of online dating sites never show you prices before you register. ChristianCafe, a 15 years old company in the Online Dating I...
-
POF agreed to pay the fine after the CRTC alleged emails sent to members of the dating service did not feature a proper unsubscribe button....
No comments:
Post a Comment