Badoo's 2011 worldwide annual revenue: in the range of USD 46 million from streams 3), 4) and 5). (estimated by Fernando Ardenghi)
Five main revenue streams:
1) Ads: Is Badoo an ads-free site? This link shows you can place ads on Baddo, but as I use Firefox with AdBlock Plus addon, I do not see ads.
"Over 5 million adults visit Badoo each day, spending an average of over 15 minutes with us per visit. This generates almost 5 billion impressions a month and continues to grow at an astounding rate."
2) Selling data from its database to third parties.
"Disclaimer and Release
From time to time we may post links to third party sites on the Website. We provide these links solely for your use and convenience."
3) By subscriptions:
As it is not mandatory/necessary to pay in order to communicate with other members, I estimate 300,000 persons paying USD 25 per 3 months (on average), i.e. 300,000 paying members for Q1, the for Q2, then for Q3 and for Q4. That is USD 30.00 million.
The paying members are the ones who acquire the "7 superpowers pack" so their messages are delivered with priority, in first places and they avoid the delay queue to chat.
300,000 paying members * USD 25 * 4 quarters is USD 30 million.
4) Virtual gifts:
LatinAmericans, persons from "Hispanic origin" are not fond of paying to send virtual gifts as the Asiatics do, so I estimate worldwide 2 million persons sending 3 annually virtual gifts on average. Each virtual gift costs USD 2.00 On a 50% revenue share basis for Badoo and 50% for the carrier, that means USD 6.00 million.
2 million persons * USD 2.00 * 3 a year * 1/2 revenue share is USD 6.00 million
5) Paying to increase visibility:
Here my bet is 5 million persons paying USD 2.00, twice a year (on average) to increase their visibility (and popularity - they are mostly men) on a 50% revenue share basis for Badoo and 50% for the carrier.
5 million persons * USD 2.00 * 2 a year * 1/2 revenue share is USD 10.00 million.
Badoo's 2011 worldwide annual revenue: in the range of USD 46 million from streams 3), 4) and 5).
I has previously posted
"Badoo mysteries (part 1 of 3)"
"Badoo mysteries (part 2 of 3)"
I am writing the "Badoo mysteries (part 3 of 3)" but Badoo is full of men and has little women.
Badoo also sends passwords in plain text like this email sample:
Badoo is only for fun, for flirting, for entertainment purposes, for instant gratifications, but nor for serious dating.