Tuesday, June 21, 2011

acquisition costs

Those high acquisition costs from Meetic shows Meetic can not abandon the attracting, converting and retaining marketing stages; the automatic renewal of their members's subscriptions with dirty credit-card billing trickery.

Those high acquisition costs from Meetic also explains why Meetic (and Match, and Be2, and Parship, and eHarmony and others) had failed in the unexploited and over USD100 million Latin American Market, where persons do mostly not have credit cards, nor the one having credit cards will use for subscriptions.

Daters in the Latin American Market are fond / will be fond of the 1-month-subscription without renewal (one time transaction)

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