eHarmony, a 12+ years old obsolete site, uses a Compatibility Matching Algorithm based on personality similarity with the Big5 normative personality test and Dyadic Adjustment Scale (invented by Dr. Graham B. Spanier in 1976) as its core. The Guided Communication Process (a mutual filtering step) is an appendix of its main matching algorithm.
eHarmony is not “scientifically proven” because eHarmony Labs could not prove eHarmony’s matching algorithm can match prospective partners who will have more stable and satisfying relationships -and very low divorce rates- than couples matched by chance, astrological destiny, personal preferences, searching on one’s own, or other technique as the control group in a peer reviewed Scientific Paper.
eHarmony Inc.'s new CEO had never talked in public or with the press during last 9 months, since he began his tenure.
eHarmony Japan was live, ready, fully developed since September 2011 but never launched, silently buried.
eHarmony Inc. IPO is inviable now.
Jazzed had failed. BetterDateDE failed.
eHarmony USA, Canada, UK, Australia and Brazil in decadence.
eHarmony claims 12 million users, now in 2012.
The Online Dating Industry is performing like the Pharmaceutical and Cosmetic Industry before the USA Food and Drug Administration was created.
There is no/weak Legislation, no ID verification, low reliable background checks, no Quality Norms like ISO 9001:2008 for customer service, except for the Indian company Shaadi.
The entire Online Dating Industry for serious daters in 1st World Countries is a HOAX, performing as a Big Online Casino, with a low effectiveness/efficiency level of their matching algorithms (less than 10%). The Online Dating Industry needs to kill the Matchmaking Industry, like computers killed typewriters.
The Online Dating Industry needs Innovations, but Innovations are not adding more bells and whistles to actual online dating sites. Or launching new ones with the same stupidities as the old ones.
Recently Right Brain Advertising had published some fresh documents about "eHarmony's plans", but if they do what it is planned, eHarmony Inc. will die peacefully, going directly to bankruptcy.