2012 consolidated annual revenue totalled Euros164.8 million, down 7.5% on the previous year. 2012 marketing expense totalled Euros77.6 million or 47.1% of revenue, compared to Euros92.5 million and 52.0% of revenue in 2011.
NO INNOVATIONS SINCE YEARS IN THE ONLINE DATING INDUSTRY.
C level executives are cooking barbecues under the water (selling smoke) and not paying attention to latest research from Academics which could be beneficial for the Online Dating Industry. Wasting precious time with Matchmakers which should be obsolete.
Actual matching algorithms used by eHarmony, Chemistry, PlentyOfFish and others, even behavioural recommender systems, can not be improved, they need to be discarded NOW.
Read also about high acquisition costs, they can not abandon the attracting, converting and retaining marketing
stages; the automatic renewal of their members's subscriptions with
dirty credit-card billing trickery.