Thursday, February 7, 2013

IAC Q4 2012 and FY 2012

MATCH (in thousands)      Q4 2012     Q4 2011    Growth
Paid Subscribers
Core (e)                                     1,803       1,664       8 %
Developing (f)                                240         270      -11 %
Meetic (g)                                     769         762         1 %
Total Paid Subscribers                 2,811       2,696       4 %

(e) Core consists of Match in the United States, Chemistry and People Media.
(f) Developing includes OkCupid, DateHookup and Match's international operations, excluding Meetic S.A.
(g) Meetic consists of the publicly traded personals company Meetic S.A., which operates principally in Europe.

C level executives are cooking barbecues under the water (selling smoke) and not paying attention to latest research from Academics which could be beneficial for the Online Dating Industry. Wasting precious time with Matchmakers which should be obsolete. 

Actual matching algorithms used by eHarmony, Chemistry, PlentyOfFish and others, even behavioural recommender systems, can not be improved, they need to be discarded NOW.

See also
IAC/InterActive' CEO Discusses Q4 2012 Results - Earnings call Transcript

The unexploited Latin American Market remains enormous!

9+ years old but still valid presentation from the IAC

WorldWide, there are over 5,000 -five thousand- online dating sites
but no one is using the 16PF5 (or similar) to assess personality of its members!
but no one calculates similarity with a quantized pattern comparison method!
but no one can show Compatibility Distribution Curves to each and every of its members!
but no one is scientifically proven!

What comes after Social Networking?
My bet: The Next Big Investment Opportunity on the Internet will be .... Personalization!
Personality Based Recommender Systems and Strict Personality Based Compatibility Matching Engines for serious Online Dating with the normative 16PF5 personality test. 


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