Wednesday, April 29, 2015

Article at SA: IAC/InterActiveCorp Management Discusses Q1 2015 Results - Earnings Call Transcript

IAC Reveal Early Performance of Tinder Plus

The Match Group had 3.5 Million paid subscribers up to Q4 2014. At Q1 2015 had 4.0 Million paid subscribers.

My bet: 500,000 new paid subscribers are from Tinder at ARPU USD20, that is only a contribution of USD10Million from Tinder.

My bet: IAC will put Tinder to sleep soon or later. 

Facebook allows minors to use it (people from 13 to 17 years old)
Online Dating is NOT for minors.
The IAC is not going to conduct Identity Verification to screen all Tinder's members.
It seems Tinder is like Chatroulette but it will collapse like Skout.
When the IAC Personals bought OKCupid (4+ years ago) for an astronomical amount of money, the OKCupid team had the task to copycat Badoo, but they failed in that mission. IAC Personals backed Tinder instead, as the copycat of Badoo. 

And Badoo backed Bumble.

Please see also:

Facebook Shutting Friends Data API, Mobile Dating Apps Could Suffer

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