Tuesday, December 13, 2016

Tinder now has an Apple TV app ?


For me: A new Tinder Boost feature WILL NOT help turn the bad tide.

It seems there is an internal war between Tinder and Match App.
Match Group, parent company of Tinder, has a big debt of USD 1.2 Billion!!!

Tinder is in big war with Badoo, and can not outperform it. The mission of Tinder was to kill Badoo, but it seems Tinder is killing Match.

If Tinder is cannibalizing Match and Match Group now wants to promote more Match App and not much Tinder because Tinder is not monetizing as expected?

When IAC Personals, now Match Group, bought OKCupid (5+ years ago) for an astronomical amount of money, the OKCupid team had the task to copycat Badoo, but they failed in that mission. IAC Personals backed Tinder instead (via Hatch Labs), as the copycat of Badoo.
But Tinder (4+ years old site) can not outperform Badoo (10+ years old site).
And Badoo also owns Bumble.

Tinder's new 'Boost' feature in 2016 == Badoo in 2006

a "NEW" CEO for Tinder

The Match Group is only a collection of old and obsolete online dating sites: Match, Meetic, Chemistry, OkCupid, LoveScout24 (FriendScout24), OurTime, HowAboutWe and many more!
Match Group had been doing all wrong, acquiring rotten companies to show illusory success to its investors.

For me it is clear they do not want to innovate. They want to squeeze their big databases to get all the juice (money) from the wallets of the daters.

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