BIG MISTAKE: New dating app connects users based on interests instead of looks

http://www.metro.us/lifestyle/new-dating-app-connects-users-based-on-interests-instead-of-looks/zsJplb---tO4DsRgzaNDrI/

The key to long-lasting romance:COMPATIBILITY is STRICT PERSONALITY SIMILARITY and not "meet other people with similar interests". 
Lack Of Innovation & Decadence can summarize the Online Dating Industry.
C-Level executives are more worried about their golf scores than their company’s long term strategy and innovations.
C-level executives are cooking barbecues under the water (selling smoke) and not paying attention to latest research from Academics which could be beneficial for the Online Dating Industry.
   
Please read: The 8 tips to innovate in the Online Dating Industry!
http://onlinedatingsoundbarrier.blogspot.com.ar/2013/12/the-8-tips-to-innovate-in-online-dating.html   
 
Very easy to copycat eHarmony, but very difficult to innovate: a 100 times better algorithm than eHarmony.
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/10/very-easy-to-copycat-eharmony-but-very.html

article: The Rise of Dating-App Fatigue
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/10/article-rise-of-dating-app-fatigue.html