NYTimes article: Match Group (MTCH) to acquire Spark Networks (LOV) ?

http://www.nytimes.com/2016/12/24/business/online-dating-sites-jdate-christianmingle.html?_r=0

“It’s never been cheaper to start a dating site and never been more expensive to grow one,” said Mark Brooks, a consultant for the internet dating industry who also runs Online Personals Watch. Part of the problem, he said, is that 70 percent of internet dating in the United States is now on mobile.

“It used to be 10 percent of those who registered converted to paid,” Mr. Brooks said. “Now it’s more like 2 to 3 percent.”

Whether JDate and ChristianMingle end up refreshed by Spark or in a new marriage remains to be seen. Mr. Goldberg did not want to address that issue, but he said he was certain of one thing: “I don’t know what it will look like, but I bet the world of online dating in 18 months to two years will look completely different than it does today. That’s just the way we’re moving.”

Spark Networks (LOV) has to "eat his belt", not tight it.
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/05/spark-networks-lov-has-to-eat-his-belt.html

Spark Networks Inc. (LOV) reported a loss of USD94,000 in Q3 2016.
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/11/spark-networks-inc-lov-reported-loss-of.html
Sinking ship? 


eHarmony CEO talks stupidities with Mark Brooks. NO INNOVATION AT ALL for eHarmony!
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/12/about-article-eharmonys-new-ceo-grant.html

Match Group had been doing all wrong, acquiring rotten companies to show illusory success to its investors.
For me it is clear they do not want to innovate.
They want to squeeze their big databases to get all the juice (money) from the wallets of the daters.
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/12/a-new-ceo-for-tinder.html