Friday, April 16, 2010

5 years old (still valid) whitepaper

The whitepaper CONSUMERS ARE HAVING SECOND THOUGHTS ABOUT ONLINE DATING; written by the company WeAttract (no longer exist) is 5 years old, but still valid

on page 22 says:

" ..... it should not be too surprising that online dating may have unanticipated consequences.
In fact, studies of major technologies and inventions (from cell phones to antibiotics, to cars) have found a repeated pattern of:
-Intensity of spread and excitement.
-Disaster or highly publicized damage is observed.
-Reform occurs in the industry.
-Vigilance by industry and consumers become necessary.

If online dating follows this trend, we can expect problems to arise that will bring the intensity period to an end. This is not an inevitable cycle. The question for the online dating industry is: What level of disaster will it take to lead to reform and new guidelines in the industry? Will the disaster have to occur on your own site before you make changes?

More comments (with the mistakes of that whitepaper) at
5 years ago!!!

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