Sunday, February 5, 2012
IAC's Q4 versus Q3 / 2011
Have you compared IAC's Q4 versus Q3?
Total paid subscribers Match Core + Match Developing + Meetic
Match Core consists of Match in the United States, Chemistry and People Media.
Match Developing consists of OkCupid, Singlesnet, mobile-only products and non-Meetic international operations.
Meetic consists of the publicly traded personals company Meetic S.A., which operates principally in Europe.
Lack Of Innovation & Decadence can summarize the Online Dating Industry 2011.
Traffic of paid dating sites declined sharply during 2011 and continues.
Worldwide there are less than 7 million paid members (adding up all the ones at eHarmony, Match, Chemistry, Meetic, MeeticAffinity, OkCupid, PeopleMedia's Communities, PlentyOfFish, Parship, eCift, etc). The market remains enormous for new players.
Online Dating for serious daters does not need to be more social, it needs to be more effective, more efficient.
The Online Dating Industry is performing like the Pharmaceutical and Cosmetic Industry before the USA Food and Drug Administration was created.
The Online Dating Industry needs Innovations!!! But innovations are not adding more bells and whistles to actual online dating sites. Or launching new ones with the same stupidities as the old ones saying “the first dating social network”.