Thursday, February 2, 2012

Singles in USA study by Match

If you had read Singles in America (USA), it is only a bunch of silly statistics, useless at all for the Online Dating Industry, because it needs innovations.
Henry Ford was fond to say "If I had asked my customers what they wanted they would have said a faster horse than the one I have; and not a car."

Lack Of Innovation & Decadence can summarize the Online Dating Industry 2011.
The Online Dating Industry is performing like the Pharmaceutical and Cosmetic Industry before the USA Food and Drug Administration was created.
The Online Dating Industry needs Innovations!!! But innovations are not adding more bells and whistles to actual online dating sites. Or launching new ones with the same stupidities as the old ones saying “the first dating social network”.
Only 3 major discoveries can help to revolutionize the online dating industry.
I) Several studies showing contraceptive pills users make different mate choices, on average, compared to non-users. "Only short-term but not long-term partner preferences tend to vary with the menstrual cycle"
II) People often report partner preferences that are not compatible with their choices in real life. (FORGET Behavioural recommender systems or other system that learns your preferences)
III) What is important in attracting people to one another may not be important in making couples happy. Compatibility is all about a high level on personality similarity between prospective mates for long term mating with commitment.

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