Mark Brooks had written a whitepaper saying social dating as the hot trend in the Online Dating Industry.
But social dating is only a vaporware because big sites like eHarmony and Chemistry are old and obsolete, sleeping in laurels of past glories since years, more than 6 years without innovating.
Experience had shown serious daters do not tolerate friends / parents / neighbours / relatives / fans or other social networking users to be involved in a private matter as building a personal relationship with future in mind because they are "interested third parties ingredients" in a process that only concerns 2 persons. See failed proposals like SmartDate, HowAboutWe, Zoosk in decadence since months, Zingl, Engage (then rebranded to Ignighter group dating), Thread, Triangulate, Gelato (then rebranded to Twnty), WooMe, 12Like, LittleHint.
Social networking/applications could merge with online dating for fun, for flirting, for entertainment purposes, for instant gratification.
Social networking and online dating for serious daters are like water and oil, they will never mix.
Online Dating for serious daters does not need to be more social, it needs to be more effective/efficient. It needs to reduce the false positives problem.
The Online Dating Industry needs innovations but they will come from only one source: the latest discoveries in theories of romantic relationships development with commitment.
Compatibility is all about a high level on personality* similarity* between prospective mates for long term mating with commitment.
*personality measured with a normative test.
*similarity: there are different ways to calculate similarity, it depends on how mathematically is defined.