Thursday, November 29, 2012

Some info from PlentyOfFish (POF)







Some time ago, there was an interesting info from Financial Post.

PlentyOfFish (POF) can not take off in Brazil, France, Germany and Spain.

 PlentyOfFish performs mainly as a Behavioural Recommender System and the entire site looks like a collection of patches, like those quilts that are a union of patches.
PlentyOfFish tried to be the next free eHarmony and failed. The owners of PlentyOfFish tried to launch a paid online dating site inside PlentyOfFish and failed.
They also failed with the PlentyOfFish Marriage Predictor. And then failed again with eVow, a paid online dating site, but with less quality than PlentyOfFish.

The UltraMatch feature was also a failure.

If the owners of PlentyOfFish can not innovate in the Online Dating Industry, the best strategy for them is to sell PlentyOfFish before a new Legislation to the Online Dating Industry (or new interpretations of existing laws) can kill free / freemium online dating sites, if they force them to conduct ID verification and background checks.

Monday, November 26, 2012

90% of World population would die by 2050

"Turn Down the Heat: Why a 4°C Warmer World Must be Avoided," (pdf) (eBook version) warns we’re on track for a 4°C warmer world marked by extreme heat-waves, declining global food stocks, loss of ecosystems and biodiversity, and life-threatening sea level rise.

Sunday, November 25, 2012

Social change: For the first time there are more unmarried than married

Diario Clarín had published an interesting article about :
Social change: For the first time there are more unmarried than married
 in Argentina.

There are 15.6 million persons unmarried against 14.5 million persons married (separated, widowed, divorced) in Argentina
Those singles do not want to marry, they want companionship, to find compatible real persons. 
South American population is over 387 million persons and singles over 18 years old are over 100 million persons. Imagine all South American singles including Brazil, Argentina, Chile, Uruguay, Paraguay, Venezuela, Colombia, Ecuador, Peru, Bolivia for the Online Dating Market.
South America has a GDP (nominal, 2011) of over USD 4,176,712,000 (USD 4,17 Trillion) 
And ............. online dating sites make coins as revenue because South America is an unserved / unexploited market
Match/ParPerfeito/Meetic, Be2, Parship, eHarmony and others had been spending millions of USD since years and until now they do not understand the Latin/South American culture.
Several times I had suggested to Online Dating Companies wanting to enter (or already in) the Latin American Market (Mexico, Brazil, Colombia, Venezuela, Argentina, Uruguay, Paraguay, Chile, Bolivia, Peru) to offer pre paid cards as the primary option of payment.
Latin Americans do mostly not have credit cards. The ones who have credit cards, do mostly not use them for subscriptions to avoid automatic rebilling and identity theft. 


Friday, November 23, 2012

Match Argentina redesigns site and relaunches



















Match Argentina redesigns site and relaunches. It is simpler than ever, looks like PlentyOfFish! (in its performance). Match Argentina redirects to Parperfeito Brazil.

It is written in Rioplatense Spanish but there are some mistakes like "pouco" instead of "poco", "cidade" instead of "ciudad", "criar" instead of "crear", etc
See Portuñol
Seems they are managing the site from Brazil, that is why they will fail in all Spanish speaking countries like Argentina, Uruguay, Colombia, Venezuela, Chile, Ecuador, Peru, Bolivia, Paraguay, Mexico, etc.

There are 3 types of users: basic, gold and platinum.
prices:   
BRL 239.76 = USD 113.40 per 6 months!
USD 226.80 per year, too high!!!


Both PlentyOfFish, Match/Parperfeito, and others are the same rubbish, performing as a Big Online Casino, with low successful rates.

Match/Parperfeito's compatibility engine is a HOAX.

I had reviewed Match last year.
Compare to the old version, they had removed "Chemistry inside"


The Simpsons, Apple, Facebook, LinkedIn, WordPress, Google, Hotmail, Yahoo, YouTube, Blogger, Wikipedia, Bing, Twitter, Skype are BIG successes in Argentina!!!
I have the theory that if something is successful in Argentina, it could be a success in the World.
If it can NOT be a success here in Argentina, it will definitely NOT be a success in the World.

NO online dating company (for serious daters) has success here in Argentina nor Brazil or other Latin American country.

Thursday, November 22, 2012

PlentyofFish founder puts focus on growth ???


Interesting article at "Financial Post"

I had thought PlentyOfFish (POF) was on sale, that it would be bought by IAC to be scrapped.
If the owners of PlentyOfFish can not innovate in the Online Dating Industry, the best strategy for them is to sell PlentyOfFish before a new Legislation to the Online Dating Industry (or new interpretations of existing laws) can kill free / freemium online dating sites, if they force them to conduct ID verification and background checks.

PlentyOfFish is in the USD 30 / 40 million revenue range and had reached operating ceiling where it operates, mainly in Canada, United Kingdom, United States and Ireland, less in Australia, New Zealand, Spain, Italy, Germany, France and Brazil; and cannot operate in other countries like Russia, China, India, Japan, Mexico, Chile, Venezuela, Colombia or Argentina because it has no ads from paid online dating sites to show nor the commissions PlentyOfFish can earn sending those customers to paid online dating sites.
PlentyOfFish is mostly for casual daters, for fun, for flirting, for entertainment purposes, for instant gratification and not for serious daters looking for a long term relationship with commitment.
PlentyOfFish is a freemium online dating site, performing as a marketing tool for paid online dating sites. More than 30% of PlentyOfFish's users, paid regularly to a paying online dating site. They want to use PlentyOfFish for free, paying with precious time, but they paid with money to other sites.
PlentyOfFish performs mainly as a Behavioural Recommender System and the entire site looks like a collection of patches, like those quilts that are a union of patches.
PlentyOfFish tried to be the next free eHarmony and failed. The owners of PlentyOfFish tried to launch a paid online dating site inside PlentyOfFish and failed.
They also failed with the PlentyOfFish Marriage Predictor. And then failed again with eVow, a paid online dating site, but with less quality than PlentyOfFish.

The real secret of PlentyOfFish is: it needs to show ads mainly from online paid sites, then send prospective customers there and receive commissions when they acquire a paid membership.

PlentyOfFish, eHarmony, and others were hacked several times, but they survived.

Lack Of Innovation & Decadence can summarize the Online Dating Industry since years.
WorldWide, there are over 5,000 -five thousand- online dating sites
but no one is using the 16PF5 to assess personality of its members!
but no one calculates similarity with a quantized pattern comparison method!
but no one can show Compatibility Distribution Curves to each and every of its members!
but no one is scientifically proven!

PAPER: "Searching for a Mate: The Rise of the Internet as a Social Intermediary"

2 years ago I had posted about the PAPER: "Searching for a Mate: The Rise of the Internet as a Social Intermediary".

This is an update.

"...........
Results show that for 60 years, family and grade school have been steadily declining in their influence over the dating market. In the past 15 years, the rise of the Internet has partly displaced not only family and school, but also neighborhood, friends, and the workplace as venues for meeting partners. The Internet increasingly allows Americans to meet and form relationships with perfect strangers, that is, people with whom they had no previous social tie. Individuals who face a thin market for potential partners, such as gays, lesbians, and middle-aged heterosexuals, are especially likely to meet partners online. One result of the increasing importance of the Internet in meeting partners is that adults with Internet access at home are substantially more likely to have partners, even after controlling for other factors.  ..... "

Thursday, November 15, 2012

eHarmony Japan, mystery solved ?

Nearly 2 years ago, the   eHarmony   Japan     project     began.

Supposedly costed over USD 5 million to develop  eHarmony  Japan, the majority paid in salaries.

The most credible explanation I heard about that big failure is:
“it was a bluff to (try to) sell eHarmony Inc.’s sites to IAC (Match, Chemistry and others) for USD 1B”











NEW SITE: Psicum review / Part 2

Continued from part 1

More screenshots