Thursday, November 22, 2012

PlentyofFish founder puts focus on growth ???

Interesting article at "Financial Post"

I had thought PlentyOfFish (POF) was on sale, that it would be bought by IAC to be scrapped.
If the owners of PlentyOfFish can not innovate in the Online Dating Industry, the best strategy for them is to sell PlentyOfFish before a new Legislation to the Online Dating Industry (or new interpretations of existing laws) can kill free / freemium online dating sites, if they force them to conduct ID verification and background checks.

PlentyOfFish is in the USD 30 / 40 million revenue range and had reached operating ceiling where it operates, mainly in Canada, United Kingdom, United States and Ireland, less in Australia, New Zealand, Spain, Italy, Germany, France and Brazil; and cannot operate in other countries like Russia, China, India, Japan, Mexico, Chile, Venezuela, Colombia or Argentina because it has no ads from paid online dating sites to show nor the commissions PlentyOfFish can earn sending those customers to paid online dating sites.
PlentyOfFish is mostly for casual daters, for fun, for flirting, for entertainment purposes, for instant gratification and not for serious daters looking for a long term relationship with commitment.
PlentyOfFish is a freemium online dating site, performing as a marketing tool for paid online dating sites. More than 30% of PlentyOfFish's users, paid regularly to a paying online dating site. They want to use PlentyOfFish for free, paying with precious time, but they paid with money to other sites.
PlentyOfFish performs mainly as a Behavioural Recommender System and the entire site looks like a collection of patches, like those quilts that are a union of patches.
PlentyOfFish tried to be the next free eHarmony and failed. The owners of PlentyOfFish tried to launch a paid online dating site inside PlentyOfFish and failed.
They also failed with the PlentyOfFish Marriage Predictor. And then failed again with eVow, a paid online dating site, but with less quality than PlentyOfFish.

The real secret of PlentyOfFish is: it needs to show ads mainly from online paid sites, then send prospective customers there and receive commissions when they acquire a paid membership.

PlentyOfFish, eHarmony, and others were hacked several times, but they survived.

Lack Of Innovation & Decadence can summarize the Online Dating Industry since years.
WorldWide, there are over 5,000 -five thousand- online dating sites
but no one is using the 16PF5 to assess personality of its members!
but no one calculates similarity with a quantized pattern comparison method!
but no one can show Compatibility Distribution Curves to each and every of its members!
but no one is scientifically proven!

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