Wednesday, June 19, 2013

EMPIRE 2013: Emotions and Personality in Personalized Services

The EMPIRE workshop attempted to provide some answers to the growing interest of the user modeling research community on the role of human factors, especially personality and emotions, on various aspects of user modeling.

1) Building Systems to Capture, Measure, and Use Emotions and Personality
2) Personality-Based Recommendation in e-Commerce
3) Relating Personality Types with User Preferences in Multiple Entertainment Domains
4) Exploring Relations between Personality and User Rating Behaviors
5) Design and Development of an empirical smiley-based (emoticons) affective instrument.
6) Personality and Social Context: Impact on Emotion Induction from Movies

Personality Based Recommender Systems are the next generation of recommender systems because they perform far better than Behavioural ones (past actions and pattern of personal preferences)
That is the only way to improve recommender systems, to include the personality traits of their users. They need to calculate personality similarity between users but there are different formulas to calculate similarity.
Recommender systems are morphing to ......... compatibility matching engines, as the same used in the Online Dating Industry since years, with low success rates, because they mostly use the Big5 to assess personality and the Pearson correlation coefficient to calculate similarity.
(Personality traits are highly stable in persons over 25 years old to 45 years old)

Which is the RIGHT approach to innovate in the Personality Based Recommender Systems Arena?
The same approach to innovate in the Online Dating Industry == 16PF5 test or similar to assess personality traits and a new method to calculate similarity between quantized patterns.

What comes after the Social Networking wave?
The Next Big Investment Opportunity on the Internet will be .... Personalization!
Personality Based Recommender Systems and Strict Personality Based Compatibility Matching Engines for serious Online Dating with the normative 16PF5 personality test.
The market remains enormous!!

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