Other social dating sites closed and wasted tons of money because social discovering / social dating is illusory/vaporware.
People do not pay for social discovering, for finding new friends, they will pay only for high effective compatibility matching.
See failed proposals like
- (LikeIt / TheCompleteMe)
- Perceptual Networks
- Engage (then rebranded to Ignighter group dating, then rebranded again to StepOut)
- Gelato (then rebranded to Twnty)
Behavioural matching from social dating is a complete waste of time, because behavioural matching can not outperform personality matching methods. Now in 2013 I think C-Level executives from the Online Dating Industry do not want to innovate and offer a high effective/efficiency compatibility matching algorithm, because they are like burglars who are stealing the money of the daters, they scam daters with automatic rebilling trickery.