Monday, July 8, 2013

Zoosk's Behavioral Matchmaking

Please read before reading this post: Zoosk imminent IPO ???

Remember the "famous" Synapse Algorithm from Match?
UltraMatch from PlentyOfFish (POF)?

Checking now Zoosk's Behavioral Matchmaking ==  Zoosk's Scientific Matchmaking Service (ZSMS)

What is Zoosk's Scientific Matchmaking Service (ZSMS)?
Zoosk's Scientific Matchmaking Service (ZSMS) is a patent-pending technology that evaluates compatibility between Zoosk members and makes match recommendations. ZSMS is smart. It learns from "yes" and "no" responses to make better match recommendations in the future. 

How can I improve my results?
Follow three simple steps to improve your results:

1) Keep voting "yes" and "no" on new matches to guide ZSMS in the right direction. ZSMS is designed to learn from user feedback, so keep voting.
2) Make sure the information on your profile is accurate. Fill in as much of your profile as possible with useful and interesting information to help others get to know you.
3) If your primary photo is not a clear shot of you, upload a better photo and make it primary.

Behavioural matching: complete waste of time, because behavioural matching can not outperform personality matching methods.

Personality Based Recommender Systems are the next generation of recommender systems because they perform far better than Behavioural ones (past actions and pattern of personal preferences)
That is the only way to improve recommender systems, to include the personality traits of their users. They need to calculate personality similarity between users but there are different formulas to calculate similarity.
Recommender systems are morphing to ......... compatibility matching engines, as the same used in the Online Dating Industry since years, with low success rates, because they mostly use the Big5 to assess personality and the Pearson correlation coefficient to calculate similarity.
(Personality traits are highly stable in persons over 25 years old to 45 years old)

Which is the RIGHT approach to innovate in the Personality Based Recommender Systems Arena?
The same approach to innovate in the Online Dating Industry == 16PF5 test or similar to assess personality traits and a new method to calculate similarity between quantized patterns. 

Innovations are not adding more bells and whistles to actual online dating sites.

"online dating" is a broad concept to define a large group of different proposals.

The Online Dating Industry needs Innovations, but the innovations the Online Dating Industry needs will come from only one source: the latest discoveries in theories of romantic relationships development with commitment.

The only way to revolutionize the Online Dating Industry is using the 16PF5 normative personality test, available in different languages to assess personality of members, or a proprietary test with exactly the same traits of the 16PF5 and expressing compatibility with eight decimals (needs a quantized pattern comparison method, part of pattern recognition by cross-correlation, to calculate similarity between prospective mates.) 

High precision in matching algorithms is precisely the key to open the door and leave the infancy of compatibility testing.
It is all about achieving the eighth decimal!
With 8 decimals, you have more precision than any person could achieve by searching on one's own, but the only way to achieve the eighth decimal is using analysis and correlation with quantized patterns.

Without offering the NORMATIVE16PF5 (or similar test measuring exactly the 16 personality factors) for serious dating, it will be impossible to innovate and revolutionize the Online Dating Industry All other proposals are NOISE and perform as placebo.

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