Thursday, June 5, 2014
IACI and eHarmony (USA sites) big TV expenditures Jan-May 2014
eHarmony Inc.’s matching algorithm is in the range of 3 persons shown as high compatible per 1,000 persons screened; exactly in the same range as searching by your own! Performing really as placebo.
eHarmony is a 14 years old obsolete site and a HOAX based on a big scientific FRAUD, because the normative Big Five model to measure personality of daters had been proven/revealed as an incomplete and incorrect model to measure personality of daters. Now replaced by HEXACO test, a.k.a Big Six test.
C-level executives are cooking barbecues under the water (selling smoke) and not paying attention to latest research from Academics which could be beneficial for the Online Dating Industry.
Wasting precious time with Matchmakers which should be obsolete.
The Online Dating Industry needs to kill the Matchmaking Industry, like computers killed typewriters.
Worldwide there are less than 7 million paid members (adding up all the ones at eHarmony/EliteSingles/eDarling, Match, Chemistry, Meetic, MeeticAffinity, OkCupid, PeopleMedia’s Communities, PlentyOfFish, Parship/eCift, and others).
The key to long-lasting romance is STRICT PERSONALITY SIMILARITY.
WorldWide, there are over 5,000 -five thousand- online dating sites
but no one is using the 16PF5 (or similar) to assess personality of its members!
but no one calculates similarity with a quantized pattern comparison method!
but no one can show Compatibility Distribution Curves to each and every of its members!
but no one is scientifically proven!
The only way to revolutionize the Online Dating Industry is using the 16PF5 normative personality test, available in different languages to assess personality of members, or a proprietary test with exactly the same traits of the 16PF5 and expressing compatibility with eight decimals (needs a quantized pattern comparison method, part of pattern recognition by cross-correlation, to calculate similarity between prospective mates.)
High precision in matching algorithms is precisely the key to open the door and leave the infancy of compatibility testing.
It is all about achieving the eighth decimal!
With 8 decimals, you have more precision than any person could achieve by searching on one's own, but the only way to achieve the eighth decimal is using analysis and correlation with quantized patterns.
Without offering the NORMATIVE16PF5 (or similar test measuring exactly the 16 personality factors) for serious dating, it will be impossible to innovate and revolutionize the Online Dating Industry All other proposals are NOISE and perform as placebo.
Several times I had challenged eHarmony’s Team, Match’s Team, even PlentyOfFish owners to launch a new compatibility (personality profiling) site, using the normative 16PF test or similar in different languages.
I had also challenged them to show Compatibility Distribution Curves to each and every of its members!
The Online Dating Industry does not need a 10% improvement, a 50% improvement or a 100% improvement. It does need "a 100 times better improvement", not 100% better, 100X better The Online Dating Industry needs a very powerful algorithm like the "Teller Ulam design". In this case 100 times more powerful than actual matching algorithms.