Emma, Simon: Had Folgueira said that or you invented the phrase? Are you in their payroll also?

Speaking about the hire, CEO Jeronimo Folgueira said: “We are delighted to bring such an experienced and capable executive to our team.
“It is a very exciting time for EliteSingles; we are growing fast and are increasingly profitable, and I have no doubt Herbert will contribute greatly to keeping this momentum.”

THAT IS CODE FOR "WE ARE DESPERATE FOR A FRESH MONEY INJECTION"
or
They hired new CFO to try to sell company?
http://globaldatinginsights.com/2016/07/05/elitesingles-has-appointed-a-new-cfo/


EliteSingles in only a copycat of eHarmony. Nothing more than that!
eHarmony, is a 15+++ years old obsolete site and a HOAX, based on a big scientific fraud, only sustained by big marketing budget.
The Big Five normative test had been proven/revealed as an incomplete and incorrect model to assess/measure personality of persons.

A prospective client will not perceive eDarling/EliteSingles sites as better, superior or different than eHarmony's ones. 

http://onlinedatingsoundbarrier.blogspot.com.ar/2016/04/affinitas-gmbh-2014-financials-revenue_30.html

Please see a "good" Q1 2016 but then decadence.

The CEO (Folgueira) that is a parachutist with no experience at ALL in the Online Dating Industry painting it ALL green?
http://www.alexa.com/siteinfo/elitedating.nl     (before edarling.nl)
http://www.alexa.com/siteinfo/elitesingles.no
http://www.alexa.com/siteinfo/elitedating.be
http://www.alexa.com/siteinfo/elittars.hu
http://www.alexa.com/siteinfo/eliittikumppani.fi
http://www.alexa.com/siteinfo/partnermedniveau.dk
http://www.alexa.com/siteinfo/partnernaurovni.sk
http://www.alexa.com/siteinfo/www.elitesingles.co.uk
http://www.alexa.com/siteinfo/www.elitesingles.ie
http://www.alexa.com/siteinfo/www.elitesingles.com.au
http://www.alexa.com/siteinfo/www.elitesingles.co.nz
http://www.alexa.com/siteinfo/www.elitesingles.ca
http://www.alexa.com/siteinfo/www.elitesingles.co.za
http://www.alexa.com/siteinfo/www.elitesingles.com

http://onlinedatingsoundbarrier.blogspot.com.ar/2016/06/shamrock-affinitas-gmbh-painting-it-all.html

Angry users from eHarmony and EliteSingles Australia.
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/06/angry-users-from-eharmony-and.html

DO NOT SURPRISE IF THEY ARE IN THE SAME ROAD AS .......... Lovoo.

Big Razzia soon?

EliteSingles USA redesign. Went green. And EliteSingles new dating app.
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/05/elitesingles-usa-redesign-went-green.html 
EliteSingles USA: distribution ADULT men over 6' 6" tall (198.12 cm)
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/05/elitesingles-usa-distribution-adult-men.html

My bet:
NOT Match Group (MTCH) nor Oakley Capital are going to acquire Affinitas GmbH.

Affinitas GmbH. will run out of money and close soon. They had closed in Turkey and Italy, and many of Affinitas GmbH.'s sites has little or no traffic at all by Alexa. Its Management Team can not innovate and revolutionize the Online Dating Industry.

Suggested USA FTC investigate several online dating sites for misleading statements, false claims, overpromises.
Like Match, eHarmony, Zoosk, OkCupid, EliteSingles (Affinitas GmbH.) copycat of eHarmony, Tinder and others.  
 http://onlinedatingsoundbarrier.blogspot.com.ar/2016/05/suggested-usa-ftc-investigate-several.html