The growth for the past five years has been 5% compound annual growth rate, and despite the fact that some people are saying the industry is growing down, it's actually expected to grow by USD100 million per year for the next five years. So it has scope to grow.
And the biggest player, the biggest fish in this pond, is Match. They control 25% of all online-dating services by market share. That is more than twice the next-largest competitor, which is eHarmony, which is just under 12%. And then, no one else in the space occupies more than 5%.
There's a discussion around: A lot of analysts talk about cannibalization. Greg Blatt, who's the chairman and CEO, has been keen to dissuade people from this view. He's saying that cannibalization is not really something they're suffering from.
PAPER A First Look at User Activity on Tinder
BAD Q2 2016 for Match Group?
The key to long-lasting romance is STRICT PERSONALITY SIMILARITY and not "meet other people with similar interests".
The Online Dating Industry does not need a 10% improvement, a 50% improvement or a 100% improvement. It does need "a 100 times better improvement"