Jeremy Verba wanted to make the app simpler during 2012, but ...
... The real secret mission of eHarmony was to be the next "Mayflower"
eHarmony was intended for Whites with high IQ, AngloSaxon origins and Christians. The founders of a Glorious Nation.
Next August 2016, eHarmony will be a 16 years old obsolete site and a HOAX, based on a big scientific fraud, only sustained by big marketing budget.
The Big Five normative test used by eHarmony, had been proven/revealed as an incomplete and incorrect model to assess/measure personality of persons.
Moreover eHarmony was copycatted in several countries like the online dating sites EliteSingles in Canada, Australia, USA, UK; eDarling in Spain, German, France, Russia; also TeAmo in Russia is another copycat of eHarmony. eSynchrony in Singapore, MiMediaManzana in Colombia, Peru, Mexico, Chile, etc.
During 2013, eHarmony went free/fremium.
and failed in its Globalization Initiative
Also ElevatedCareers by eHarmony WILL FAIL
article "Critics challenge the 'science’ behind online dating"
About article "Online Dating and the Statistical Dark Arts"
Lack Of Innovation & Decadence can summarize the Online Dating Industry.
C-Level executives are more worried about their golf scores than their company’s long term strategy and innovations.
C-level executives are cooking barbecues under the water (selling smoke) and not paying attention to latest research from Academics which could be beneficial for the Online Dating Industry.
Wasting precious time with Matchmakers which should be obsolete.
The Online Dating Industry needs Innovations.
Innovations are not adding more bells and whistles to actual online dating sites.
The innovations the Online Dating Industry needs will come from only one source: the latest discoveries in theories of romantic relationships development with commitment.
Only 3 major discoveries can help to revolutionize the online dating industry.
The key to long-lasting romance is STRICT PERSONALITY SIMILARITY and not "meet other people with similar interests".
WorldWide, there are over 5,000 -five thousand- online dating sites
but no one is using the 16PF5 (or similar) to assess personality of its members!
but no one calculates similarity with a quantized pattern comparison method!
but no one can show Compatibility Distribution Curves to each and every of its members!
but no one is scientifically proven! No actual online dating site is "scientifically proven" because no one can prove its matching algorithm can match prospective partners who will have more stable and satisfying relationships -and very low divorce rates- than couples matched by chance, astrological destiny, personal preferences, searching on one's own, or other technique as the control group in a peer reviewed Scientific Paper for the majority (over 90%) of its members.
but no one can show you a list of compatible persons like this:
( for a prospective male customer / sample but calculated with real values)
“Over 1,000,000 million women database, here is the list of the 12 more compatible with you. Notice that woman#1 is the most compatible with you but she could be more compatible with other men right now.
woman#01 is 95.58476277% compatible
woman#02 is 95.56224356% compatible
woman#03 is 95.52998273% compatible
woman#04 is 94.18354278% compatible
woman#05 is 93.00453871% compatible
woman#06 is 93.00007524% compatible
woman#07 is 92.99738452% compatible
woman#08 is 92.37945551% compatible
woman#09 is 92.29779173% compatible
woman#10 is 92.27114287% compatible
woman#11 is 92.19515551% compatible
woman#12 is 92.12249558% compatible”
The only way to revolutionize the Online Dating Industry is using the 16PF5 normative personality test, available in different languages to assess personality of members, or a proprietary test with exactly the same traits of the 16PF5 and expressing compatibility with eight decimals (needs a quantized pattern comparison method, part of pattern recognition by cross-correlation, to calculate similarity between prospective mates.)
High precision in matching algorithms is precisely the key to open the door and leave the infancy of compatibility testing.
Without offering the NORMATIVE 16PF5 (or similar test measuring exactly the 16 personality factors) for serious dating, it will be impossible to innovate and revolutionize the Online Dating Industry
The Online Dating Industry does not need a 10% improvement, a 50% improvement or a 100% improvement. It does need "a 100 times better improvement"
All other proposals are NOISE and perform as placebo.