PAPER A First Look at User Activity on Tinder

http://arxiv.org/pdf/1607.01952.pdf

PAPER "On the differences between Tinder versus online dating agencies: Questioning a myth. An exploratory study"  
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/04/paper-on-differences-between-tinder.html

PAPER Love at second sight: Sequential dependence of facial attractiveness in an online dating paradigm.
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/03/paper-love-at-second-sight-sequential.html
Social dating is vaporware.
Online Dating for serious daters does not need to be more social, it needs to be more effective/efficient.  It needs to reduce the false positives problem and big data dating IS NOT the key to long-lasting romance. 
The key to long-lasting romance is STRICT PERSONALITY SIMILARITY and not "meet other people with similar interests".

The Online Dating Industry does not need a 10% improvement, a 50% improvement or a 100% improvement. It does need "a 100 times better improvement"