eHarmony / eHarmonyLabs does not promote own papers

Why eHarmony / eHarmonyLabs does not promote the papers published by its brains?

"Assortative mating, convergence, and satisfaction in married couples"

   1. GIAN C. GONZAGA
   2. STEVE CARTER
   3. J. GALEN BUCKWALTER

Article first published online: 8 NOV 2010 DOI: 10.1111/j.1475-6811.2010.01309.x

"This work investigates assortative mating and convergence in personality and their effect on marital satisfaction. Measures of personality were collected from a sample of married couples before they met and twice after they were married. Results showed evidence for assortative mating but not for convergence in an average couple. Similarity and convergence in personality predicted later marital satisfaction. These results indicate that similarity and convergence in psychological characteristics may benefit relationships and that while spouses may choose partners with similar personalities they do not become more like their partners in the early part of their marriage."
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poster at the 12th Annual Meeting of the Society for Personality and Social Psychology, January 27-29, 2011

B13 "Similarity predicts relationship satisfaction in Brazil"
Erina Lee1, Gian C. Gonzaga1,2; 1eHarmony Labs, 2University of California, Los Angeles
Two studies investigated the impact of similarity on relationship satisfaction in Brazil.
In study 1, couples' independent ratings of similarity across personality, values, and interests predicted satisfaction.
In study 2, perceived similarity in personality and interests (coded from open-ended text) predicted satisfaction.
Results support the importance of similarity in relationships.



Surely because eHarmony's Management Team knows eHarmony's personality similarity approach is correct, but how eHarmony assesses personality and how eHarmony calculates similarity is incorrect.