HowAboutWe promotes "Go on dates with people who like what you like"
but If man A likes playing cards and woman B also likes playing cards, that does not mean man A likes woman B, or woman B can like man A with the same intensity or interest.
HowAboutWe is a dating feature, any big online dating site can copy that.
My bet: HowAboutWe will peak and decay like Zoosk during 2010, in the same road as WooMe, 12Like, LittleHint, Zin.gl, SmartDate, Ge.la.to (then rebranded to Twnty) , Triangulate, Engage (then rebranded to Ignighter group dating) and Thread, even like Chatroulette.
Social networking/applications could merge with online dating for fun, for flirting, for entertainment purposes, for instant gratification.
Social networking and online dating for serious daters are like water and oil, they will never mix.
Online Dating for serious daters does not need to be more social, it needs to be more effective/efficient. It needs to reduce the false positives problem.
The Online Dating Industry needs innovations but they will come from only one source: the latest discoveries in theories of romantic relationships development with commitment.
Compatibility is all about a high level on personality* similarity* between prospective mates for long term mating with commitment.
*personality measured with a normative test.
*similarity: there are different ways to calculate similarity, it depends on how mathematically is defined.