Friday, November 4, 2011

dating Klout and dating Kayak

In previous posts I had written about
stealth online social dating company
new online dating startup

That new dating social network is going to be launched during next December, and it claims "We are a dating social network. We integrate your social graph and real-time social media streams with dating Klout and dating Kayak to create a new dating experience."

"dating Klout" and "dating Kayak" seem to be 2 proprietary features (most probably 2 stupidities with curious names)

I agree that "The online dating industry has experienced little innovation since 2003" but as that stealth online social dating company is founded by a former VP Match who is not an entrepreneur; he is only a "marketinero", a smoke seller; he can not innovate in nothing. It is not going to revolutionize the Online Dating Industry.
If you are an investor, I do not recommend you to invest in that new company.

Social networking/applications could merge with online dating for fun, for flirting, for entertainment purposes, for instant gratification.
Social networking and online dating for serious daters are like water and oil, they will never mix.

Online Dating for serious daters does not need to be more social, it needs to be more effective/efficient. It needs to reduce the false positives problem. But there is only one way. WorldWide, there are over 5,000 online dating sites but no one is using the 16PF5 (or similar test) to assess personality of its members.
Without offering the NORMATIVE16PF5 (or similar test measuring exactly the 16 personality factors) for serious dating, it will be impossible to innovate and revolutionize the Online Dating Industry.

Read also:
5 social dating FAILED PROPOSALS
Includes SmartDate, (then rebranded to Twnty) , Triangulate, Engage (then rebranded to Ignighter group dating) and Thread.
FAILED PROPOSAL: Semantic web and Online Dating
What comes after Social Networking?
The Next Big Investment Opportunity on the Internet will be .... Personalization!
Personality Based Recommender Systems and Strict Personality Based Compatibility Matching Engines for serious Online Dating with the normative 16PF5 personality test. 

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