Tuesday, April 8, 2014

A very complicated interlace of "Jade xxxx GmbH." and "Brillant xxxx GmbH." companies

 from AB Kinnevik and Rocket Internet GmbH. clone empire including also "Bambino xx V V UG" and "VRB GmbH. & Co. B-xxx KG"

"Rocket Internet is a company that incubates and develops e-commerce and other consumer-oriented online companies. AB Kinnevik owned 23.9% of the parent company Rocket Internet GmbH as per 31 December 2013 and works closely with the management of Rocket Internet in order to foster companies and develop them into leading Internet players.
Besides the investment into Rocket Internet, Kinnevik has also invested directly into a number of companies supported by Rocket Internet in the following segments:
- E-commerce of shoes and fashion, with Dafiti in Latin America, Lamoda in Russia and the CIS, Jabong in India, Namshi in the Middle East, Zalora in Southeast Asia, The Iconic in Australia and Zando in South Africa, as well as other newly incubated companies in other emerging markets.
- E-commerce of furniture and home décor, with Home24 in Europe, Mobly in Brazil, Westwing in a number of countries in Europe and Latin America.
- E-commerce of general merchandise, with Lazada in Southeast Asia, Linio in Latin America, Jumia in Africa and Kanui and Tricae in Brazil.
- Marketplace for brokering short-term housing through Wimdu, and online food ordering service through Foodpanda (HelloFood in some Latam Countries).
- Subscription-based services, with Glossybox offering beauty and style products, and HelloFresh delivering weekly food baskets for home cooking.
extracted from page 27 Annual Report 2013

AB Kinnevik just released its Annual Report 2013, and guess, there are some interesting things to analyze!

One of them is a very complicated interlace of "Jade xxxx GmbH." , "Brillant xxxx GmbH." , "Bambino xx V V UG" and "VRB GmbH. & Co. B-xxx KG" companies from AB Kinnevik and Rocket Internet GmbH. clone empire
Not sure why Rocket Internet GmbH. clone empire had the need to create a bunch of companies called  "Jade xxxx GmbH." , "Brillant xxxx GmbH." , "Bambino xx V V UG" and "VRB GmbH. & Co. B-xxx KG and then they rebrand those companies like Affinitas GmbH. that was previously/formerly known as Jade 853 GmbH.

See also:
ZALANDO IPO late 2014 or early 2015?

ZALANDO 2012 balance

Seven Balance Sheets Rocket Internet clone empire and companies

More Juicy Information from Affinitas GmbH. balance report

It seems Rocket Internet GmbH. clone empire created several companies with no business model at all, with no specific purpose, they sent funds to them and after that they rebrand them like:

Jade 1158 GmbH.  (owns Jade 1148. GmbH, Berlin, 100%; Jade 1148. GmbH & Co. Verw.KG, Berlin, 90%; VRB GmbH & Co. B-96 (Sechsundneunzig) KG, Berlin, 85%)

Jade 1159 GmbH.  (owns Kanui Comercio Varejesta Ltda. Brazil) http://www.alexa.com/siteinfo/kanui.com.br

Jade 1217 GmbH.  (owns Jade 1215. GmbH, Berlin, 100% and VRB GmbH & Co. B-118 (Einhundertachtzehn) KG,Berlin,90%)

Jade 1218 GmbH.  (owns Tricae Comercio Varejista Ltda. Brazil) http://www.alexa.com/siteinfo/tricae.com.br

Jade 1221 GmbH.  (owns Dovana Mercado de Artesanato Ltda. Brazil) related to Airu in Brazil  http://www.alexa.com/siteinfo/airu.com.br

Jade 1223 GmbH.  (owns Jade 1220. GmbH, Berlin, 100 % and R.I.S. Rocket Russia Internet Services II GmbH & Co. KG, Berlin, 91 %)

Jade 1238 GmbH.  (owns in part VRB GmbH & Co. B-125 KG, Berlin, 93 % and Kristall 146. GmbH, Berlin, 100 %)

Jade 1290 GmbH.  (owns in part Bambino 62/63/64/65/66/67/68/69/70/71/72. V V UG, Blitz 10-173 UG, Blitz 10-175 UG, Drachenfelsallee 163. V V UG, VRB GmbH & Co. B-119/156/157/158/159/160/161/164/165/166/167/168 KG; Brillant 1256. GmbH, Brillant 1256. GmbH & Co. Verwaltungs KG, Brillant 1256. GmbH & Co. Zweite Verw. KG, Brillant 1256. GmbH & Co. Dritte Verw. KG, Westwing Home & Living GmbH )

Jade 1314 GmbH.  no info found at https://www.bundesanzeiger.de/ebanzwww/wexsservlet

Jade 1352 GmbH.  Jade 1353 GmbH.  Jade 1367 GmbH.  Jade 1368 GmbH. (Die Gesellschaft ist Tochterunternehmen der VRB Vorratsgesellschaften GmbH, Berlin, die auch Mutterunternehmen für den größten Kreis von Unternehmen ist. Die Konzernmutter ist nach § 293 HGB von der Pflicht zur Aufstellung eines Konzernabschlusses befreit.
 The Company is a subsidiary of VRB shelf companies GmbH , Berlin, which is also the parent company of the largest group of companies.)

Jade 1358 GmbH. (Emerging Markets Asia eCommerce Holding GmbH. owns Jade 1363. GmbH, Berlin, 100%)

The majority of those balances are signed by Frau Julia Vieth, Rechtsanwältin, Berlin / Ms. Julia Vieth, lawyer, Berlin

Full information is available from:
and then search for the company you want to investigate to see by your own! 


A Journalist from the Wall Street Journal, talking about the "famous Samwer bros. clone empire", asked me: "I am not quite sure what you’re referring to when you say it is all just a ponzi scheme and the Samwers are committing a crime. Start-up companies in general aren’t profitable but hope to be at one stage."
I replied: That is exactly the problem. Their start-up companies are not designed to be profitable, and as they are copycats of U.S. companies, the main purpose is to be sold to the original company they had copycatted OR if they fail to do so, to plan the IPO in order to recover the money they had invested!.
They always make unrealistic projections of sales: "For the Brazilian Amazon clone Linio the Samwers offer a return of 12 percent in 2017. The Amazon model generates 1.1 percent."
I suspect no one of the cloned companies by Samwer Bros. are really profitable or sustainable for the next 5 years, to until 2019 at least; and as they will not be able to sell to the original company they had copycatted, as they failed to sell Affinitas GmbH. to eHarmony Inc. last March 2012 and as the Management Team can not innovate in nothing because they are not entrepreneurs, they will collapse. All cloned companies seem like bubbles.

This article from August 2012, talks about " startup losses of under Euros250 Million for their first three years of operation."

Please see by your own Rocket Internet Ventures in Brazil
ClickBus   http://www.alexa.com/siteinfo/clickbus.com.br
Dafiti http://www.alexa.com/siteinfo/dafiti.com.br
CupoNation http://www.alexa.com/siteinfo/cuponation.com.br
Airu http://www.alexa.com/siteinfo/airu.com.br
HelloFood http://www.alexa.com/siteinfo/hellofood.com.br  (called FoodPanda in other countries)
EasyTaxi http://www.alexa.com/siteinfo/easytaxi.com operating also in several countries
Kanui http://www.alexa.com/siteinfo/kanui.com.br
Tricae  http://www.alexa.com/siteinfo/tricae.com.br
Mobly http://www.alexa.com/siteinfo/mobly.com.br
PayLeven http://www.alexa.com/siteinfo/payleven.com.br
ZocPrint http://www.alexa.com/siteinfo/zocprint.com.br
WestWing http://www.alexa.com/siteinfo/westwing.com.br
Wimdu http://www.alexa.com/siteinfo/wimdu.com.br
21diamonds http://www.alexa.com/siteinfo/21diamonds.com.br
BlueCircle http://www.alexa.com/siteinfo/bluecircle.com.br
GlossyBox, closed last year.  http://www.alexa.com/siteinfo/glossybox.com.br
YepDoc ( closed? ) http://www.alexa.com/siteinfo/yepdoc.com.br
DropGifts ( closed? ) http://www.alexa.com/siteinfo/dropgifts.com.br

Who is paying all that fest? AB Kinnevik ?

Not sure about companies founded and funded by Global Founders Capital.
If someone can investigate further please!

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