Sunday, April 20, 2014
LikeBright, same road as TheCompleteMe (LikeIt) ?
Last April 30th 2013, almost a year ago, TheCompleteMe (LikeIt) was closed forever, as I had predicted that several times.
It seems LikeBright, working since months in a new feature, is in the same road!
LikeBright will be a "Stupid Investors' series" case of study.
Social dating is vaporware.
Online Dating for serious daters does not need to be more social, it needs to be more effective/efficient.
It needs to reduce the false positives problem and big data dating IS NOT the key to long-lasting romance. The key to long-lasting romance is STRICT PERSONALITY SIMILARITY and not "meet other people with similar interests".
Innovations are not adding more bells and whistles to actual online dating sites.
The Online Dating Industry needs innovations but they will come from only one source: the latest discoveries in theories of romantic relationships development with commitment.
Personality Based Recommender Systems are the next generation of recommender systems because they perform far better than Behavioural ones (past actions and pattern of personal preferences)
That is the only way to improve recommender systems, to include the personality traits of their users. They need to calculate personality similarity between users but there are different formulas to calculate similarity. Recommender systems are morphing to .......... compatibility matching engines, as the same used in the Online Dating Industry since years, with low success rates until now because they mostly use the Big Five to assess personality and the Pearson correlation coefficient to calculate similarity.
The Big Five (Big 5, FFI, FFM, OCEAN model) normative personality test is obsolete. The HEXACO (a.k.a. Big Six) is another oversimplification. Online Dating sites have very big databases, in the range of 20,000,000 (twenty million) profiles, so the Big Five model or the HEXACO model are not enough for predictive purposes. That is why I suggest the 16PF5 test instead and another method to calculate similarity. I calculate similarity in personality patterns with (a proprietary) pattern recognition by correlation method. It takes into account the score and the trend to score of any pattern. Also it takes into account women under hormonal treatment because several studies showed contraceptive pills users make different mate choices, on average, compared to non-users. "Only short-term but not long-term partner preferences tend to vary with the menstrual cycle".
[Also some Psychologists began to encourage the use of other tests for the Online Dating Industry, like:
California Psychological Inventory (CPI)
The Millon Index of Personality Styles-Revised (MIPS Revised)
but my best recommendation is, of course, the 16PF5 normative personality test.
Nor the CPI nor the MIPS can outperform the 16PF5.]
The Online Dating Industry does not need a 10% improvement, a 50% improvement or a 100% improvement. It does need "a 100 times better improvement", not 100% better, 100X better
The Online Dating Industry needs a very powerful algorithm like the "Teller Ulam design". In this case 100 times more powerful than actual matching algorithms.
If you want to be first in the "personalization arena" == Personality Based Recommender Systems, you should understand HOW TO INNOVATE in the ............ Online Dating Industry first of all!
With less than USD10 Million you can copycat eHarmony
innovate and revolutionize the Online Dating Industry, killing those old & obsolete sites forever.
What comes after the Social Networking wave?
The Next Big Investment Opportunity on the Internet will be .... Personalization!
Personality Based Recommender Systems and Strict Personality Based Compatibility Matching Engines for serious Online Dating with the normative 16PF5 personality test.