Monday, April 14, 2014

Chinese and Korean papers using HEXACO and no more Big Five personality model.

PAPER: 基 于 HEXACO 理 论 的旅 游 行 业情 绪 劳 动 管 理

 Emotional Labor Management in the Tourism Industry Based on HEXACO Theory:——Taking the Tourism Industry in Nanjing as a Case

PAPER:  외식소비자의 HEXACO 성격유형 측정도구 개발
Measurement Development of the HEXACO Model of Personality for Restaurant Industry Customer.

Restaurant business must be customer oriented through identifying customer needs in order to lead to their satisfaction and increased retention. To address this purpose, recent studies stress that tourism and hospitality industry, including restaurant business is to verify customers" psychological characteristics like personality to provide their diverse needs. The HEXACO model has been widely recognized as a psychometric property to measure individuals" personality in the last few decades. This study aimed to explore precision and accuracy, reliability, and validity whether the HEXACO model applies to the study of restaurant industry consumer through Cronbach"s alpha test, exploratory factor analysis, and confirmatory factor analysis.

Please read also: "Faktorenstruktur, psychometrische Eigenschaften und Messinvarianz der deutschsprachigen Version des 60-Item HEXACO Persönlichkeitsinventars "

The BIG5 normative personality test is the biggest mistake Psychologists made since several years ago. The BIG5 is also known as the Five Factor Model theory of personality traits, a psychological model based on research by Paul Costa and Robert McCrae.
Academics had begun to publish Scientific Research using the HEXACO model of personality and they plan to discontinue the Big Five model (a.k.a. Big 5, OCEAN or FFI five factor inventory, FFM five factor model) soon. Online dating sites using the Big Five model could be considered obsolete sites, because the Big Five model has been proven as "an incorrect and incomplete model of personality"

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