Suggested USA FTC investigate Instant Chemistry Inc. and Gemetrics for SCIENTIFIC FRAUD, misleading statements, false claims, overpromises.

Please see:
about new online dating site: A Smell-Based Dating Service Lets Your Scent Do the Talking 
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/02/about-new-online-dating-site-smell.html



HOAX ALERT The Genetics of Love: Designing the perfect match through DNA 
http://onlinedatingsoundbarrier.blogspot.com.ar/2015/04/hoax-alert-genetics-of-love-designing.html

ANOTHER HOAX "Pheromone Parties"
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/03/another-hoax-pheromone-parties.html

Basisnote / free online test (DiscoverYourScentType)
http://onlinedatingsoundbarrier.blogspot.com.ar/2010/09/basisnote-free-online-test.html

More about DNA matching Instant Chemistry and SingldOut partnership
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/07/more-about-dna-matching-instant.html
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/07/executive-interview-jana-bayad-ceo-of.html
about DNA matching Instant Chemistry and SingldOut partnership
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/07/about-dna-matching-instant-chemistry.html

Genetic Matchmaking is mainly  based on the T_shirt Experiment that only proved:
normally cycling women (not pregnant and not taking contraceptive pills) are (temporarily) attracted by the perspiration scent of clothes used by men with a Major Histocompatibility Complex MHC more dissimilar to theirs,
and not proved: women attracted by those men for long term mating with commitment.
and
2 Scientific Papers debunk their claims.
1) "Human oestrus" Gangestad & Thornhill (2008)
"Only short-term but not long-term partner preferences tend to vary with the menstrual cycle"

2) "Does the contraceptive pill alter mate choice in humans?" Alvergne & Lummaa (2009)
".. whereas normally cycling women express a preference for MHC (Major Histocompatibility Complex) dissimilarity in mates, pill users prefer odours of MHC-SIMILAR men, indicating that pill use might eliminate adaptive preferences for genetic dissimilarity."
................
"...., Roberts et al. attempted to eliminate these potential confounds by adopting a within-subject design in which women's mate preferences were assessed before and after they began taking the pill. Women starting the pill showed a significant preference shift towards MHC SIMILARITY compared with three months before the pill was taken, a shift that was not observed in the control group of normally cycling women."

Please remember personality = temperament + character
Personality is composed of two basic types of traits:
traits that an individual acquires, dimensions of character;
and
traits with biological underpinnings, dimensions of temperament (Cloninger 1987)