article: Why Online Dating Isn’t Cutting It Anymore

https://goodmenproject.com/featured-content/why-online-dating-isnt-cutting-it-anymore-bbab/

Please see also:
article: The Rise of Dating-App Fatigue
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/10/article-rise-of-dating-app-fatigue.html

Lack Of Innovation & Decadence can summarize the Online Dating Industry.
C-Level executives are more worried about their golf scores than their company’s long term strategy and innovations.
C-level executives are cooking barbecues under the water (selling smoke) and not paying attention to latest research from Academics which could be beneficial for the Online Dating Industry.
Wasting precious time with Matchmakers which should be obsolete.

Please read: The 8 tips to innovate in the Online Dating Industry!
http://onlinedatingsoundbarrier.blogspot.com.ar/2013/12/the-8-tips-to-innovate-in-online-dating.html
 
The Secret Sauce Behind Online Dating ? There is no one yet!
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/07/the-secret-sauce-behind-online-dating.html

The Online Dating Industry does not need a 10% improvement, a 50% improvement or a 100% improvement. It does need "a 100 times better improvement"

 All other proposals are NOISE and perform as placebo.