Friday, October 7, 2016

More about Affinitas GmbH. "acquired" French dating site Attractive World

It is said Affinitas GmbH. (eDarling) received USD 30 Million in January 2010 from eHarmony Inc. for a 30% stake.
Also Affinitas GmbH. (eDarling) received eHarmony Inc.'s matching algorithm.
then in May 2012 the whole sale of Affinitas GmbH. to eHarmony Inc. failed due to high operating losses.

Then the Affinitas GmbH. - eHarmony Inc. WAR started.

During July 2013, Affinitas GmbH. launched in United Kingdom and Ireland using EliteSingles brand; some months later in Australia and New Zealand, then in South Africa and Canada, and last in United States.
But it took several years to Affinitas GmbH. to understand nor eHarmony Inc. nor Match Group will acquire Affinitas GmbH.
And worse, Affinitas GmbH. can not beat and will never beat eHarmony Inc. in United Kingdom, Australia, Canada and United States.
eHarmony Inc. is more than 3 TIMES BIGGER in active users and revenue than Affinitas GmbH.
"Launched in 2008, eDarling is a clone of eHarmony – which bought a 30 per cent stake in eDarling in 2010. eHarmony had the option of completely buying the company in the future, something which is clearly no longer going to happen."
Affinitas GmbH. "booted" its "founders" lat October 2015 and named a new CEO.

And please remember:
eDarling / EliteSingles is eHarmony copycat with more bells and whistles.
eHarmony, is a 16+ years old obsolete site and a HOAX, based on a big scientific fraud, only sustained by big marketing budget.
The Big Five normative test had been proven/revealed as an incomplete and incorrect model to assess/measure personality of persons.

Soon or later we will know how much Affinitas GmbH. "paid" for Attractive World from     Then search for Affinitas.

Perhaps only ONE EURO, because
Affinitas GmbH. has no money to waste in stupidities. My bet, Attractive World was a gift to them.

Please see also:


eDarling/EliteSingles phantom online dating sites by Alexa ?     (before

New bunch of fresh and funny screenshots of EliteSingles USA (Affinitas GmbH)

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