Saturday, October 15, 2016

Mobile-first but not mobile-only and comScore Digital Future in Focus

As previously mentioned, the fact that Millennials are mobile-first does not mean that they are mobile-only, reaffirms Deloitte. In some cases involving viewing video and online gaming content, Millennials often prefer desktop to mobile devices for their viewing experiences.

Though mobile is the driving force of the future, it still does not mark the end of the road for desktop and laptop computers. They are still vital in business, and will remain so.

Planning in a Multi-Platform World

Digital Future in Focus

REPORT: The State of Broadband 2016: Broadband Catalyzing Sustainable Development

comScore article: Facebook retains Social Media crown for UK Millennials

Please do not mistake mobile with smartphone. Notebook with WiFi is a mobile device. 

Please see also:
article: Half Of US Smartphone Users Don't Download New Apps

Desktop is still alive.
It is not mobile only, it is multi-platform!
Mary Meeker´s Internet Trends 2016 = Mobile Engagement in Deep Crisis ?

comScore "The 2016 US Mobile App Report"

Article: "The app boom is over. Your phone is full of apps, and you're done downloading new ones."

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