Monday, October 17, 2016
Happn in emergency. Plans to reboot next Q2 2017 if it can!
"In terms of future plans, the CEO said Happn plans on finding “new ways” to monetise and that the dating app will be releasing a brand new, top secret feature in Q2 of next year."
it means Happn is in emergency as Hinge and plans to reboot asap, but my bet is both Happn and Hinge will be stupid investors' cases of study!
Hinge rebooted as The New Hinge, but ..... where is the innovation?
What is exactly new, different or better in this new approach than what's already available from Match, eHarmony, OkCupid, PlentyOfFish and others?
Perhaps it is the same stuff already available from Match, eHarmony, OkCupid, PlentyOfFish and others, but cheaper!
Mobile-first but not mobile-only and comScore Digital Future in Focus