Wednesday, April 27, 2011

The 3 I's

Imitation Level
Improvement Level
Innovation Level
The majority Internet companies launched in Latin America are only copycats, imitations of companies from USA and Europe.
MercadoLibre / DeRemate / DeReto, copycats of eBay.
MercadoPago / DineroMail copycats of PayPal.
FotoBlog a copycat of Fotolog.
Bumeran / Laborum, copycats of Monster.
Taringa a copycat of ThePirateBay.
OLX (OnlineExchange) a copycat of CraigsList.
Sonico copycat of MySpace and Facebook.

The Simpsons, Apple, Facebook, LinkedIn, WordPress, Google, Hotmail, Yahoo, YouTube, Blogger, Wikipedia, Bing, MegaUpload, Twitter are successes in Argentina, so they can not be copycatted.

I have the theory that if something is successful in Argentina, it could be a success in the World.
If it can NOT be a success here in Argentina, it will definitely NOT be a success in the World.

The Online Dating Industry needs innovation.
But innovations are not adding more bells and whistles to actual online dating sites.
Innovations will definitively come from new discoveries on Theories of Romantic Relationships Development.

1 comment:

  1. I agree that innovation is NOT the same as adding more bells and whistles!
    Right now, online dating is very frustrating. New approaches towards online dating, hopefully inspired by good psychological research, might change the situation for the better.
    At the end of the day, dating sites should be about getting us in contact with new people. All the rest is just icing on the cake.