Tuesday, August 13, 2013
EXCELLENT research! Mobile's Impact on Dating and Relationships
Dating and Relationships
and surprise! that study confirms what I had been saying since years!
mobile concept evolving, meaning tablets with Wi-Fi Network access
Remember I was featured 3 years ago at Mobile Social Web 2.0 Forecasts, Challenges & Regulations 2010-2014 from Juniper Research.
Mobile's Impact on Dating and Relationships was conducted by Amplitude Research (USA).
The survey was completed online May 8‐13, 2013, by 1,500 respondents ages 21 to 50.
Respondents demographics were as follows:
– 50% Male and 50% Female
– Balanced among USA regions
– Between the ages of 21 and 50 and evenly distributed across the following four age
ranges: 21‐26, 27‐34, 35‐42, 43‐50
– Smartphone owners and users
Mobile and Dating: Preference for Accessing Online Dating Sites
• The vast majority of singles want to access online dating sites from the privacy of their homes with 72% preferring to access them from their home computers. However, 68% of singles are still likely to use their mobile devices either at home or away from home to access the sites.
Please read also:
Internet Trends report 2013 from KPCB
mobile applications adoption rate
Mobile Operators' Business Models
"The Mobile Digital Omnivore" from ComScore UK
Full Webinar and some slides LATAM Digital Future 2013
2013 Latin America Digital Future in Focus Report by comScore