Tuesday, August 13, 2013

Want to enter the South American Market?

First key, see world map like this! Because most probably your brain distorts!

 South America is not the end of the world, it is the beginning of everything: 90% of World population would die by 2050! (Olduvai theory) Best place to live will be South America by 2050.

South American population is over 387 million persons and singles over 18 years old are over 100 million persons. Imagine all South American singles including Brazil, Argentina, Chile, Uruguay, Paraguay, Venezuela, Colombia, Ecuador, Peru, Bolivia for the Online Dating Market.
South America has a GDP (nominal, 2011) of over USD 4,176,712,000 (USD 4,17 Trillion)
And ............. online dating sites make coins as revenue because South America is an unserved / unexploited market. 

South Americans do mostly not use any bank services.
I think over 80% of population do not have any debit or credit cards, they always pay in cash.
The few ones who have credit cards, do mostly not use them for subscriptions to avoid automatic rebilling, and they are very afraid of phishing and identity theft.
The few ones who have debit cards, do mostly not use them for Internet transactions because they are afraid of phishing and identity theft.

More than 70% of people who own a cell phone in all Latin America, are pre-paid clients. They do not receive bills, they charge credit in their cell phones by 2 methods: Acquiring pre-paid cards at kiosks/drugstores or via virtual charge at kiosks/drugstores/supermarkets or at any place with a PosNet terminal (Banelco or Link)  
The mobile concept evolving, meaning tablets with Wi-Fi Network access

Other local payment methods include:
paying by Western Union (in almost every local post office)
paying by Pago Fácil.

The Simpsons, Apple, Facebook, LinkedIn, WordPress, Google, Hotmail, Yahoo, YouTube, Blogger, Wikipedia, Bing, Twitter, Skype are BIG successes in Argentina!!!
I have the theory that if something is successful in Argentina, it could be a success in the World.
If it can NOT be a success here in Argentina, it will definitely NOT be a success in the World.

NO online dating company (for serious daters) has big success here in Argentina nor Brazil or other South American country.
What comes after the Social Networking wave?
The Next Big Investment Opportunity on the Internet will be .... Personalization!
Personality Based Recommender Systems and Strict Personality Based Compatibility Matching Engines for serious Online Dating with the normative 16PF5 personality test.

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