genetic matchmaking? 23andMe launches first TV ad campaign

Just read the article at Vator "23andMe launches first TV ad campaign"

Unfortunately the information provided from 23andMe (DNA Analysis) is so vague, so imprecise that is only suitable for entertainment/educational purposes than to take it seriously (to change your lifestyle).

The reports are like

Heart Attack:
- You:
2.4 out of 100 men of European ethnicity who share your genotype will get Heart Attack between the ages of 40 and 49.
3.8 out of 100 men of European ethnicity who share your genotype will get Heart Attack between the ages of 50 and 59.
5.3 out of 100 men of European ethnicity who share your genotype will get Heart Attack between the ages of 60 and 69.
11.0 out of 100 men of European ethnicity who share your genotype will get Heart Attack between the ages of 70 and 79.
20.9 out of 100 men of European ethnicity who share your genotype will get Heart Attack between the ages of 40 and 79.


- Average:
2.4 out of 100 men of European ethnicity will get Heart Attack between the ages of 40 and 49.
3.9 out of 100 men of European ethnicity will get Heart Attack between the ages of 50 and 59.
5.4 out of 100 men of European ethnicity will get Heart Attack between the ages of 60 and 69.
11.1 out of 100 men of European ethnicity will get Heart Attack between the ages of 70 and 79.
21.2 out of 100 men of European ethnicity will get Heart Attack between the ages of 40 and 79.

Remember a complete genetics analysis of one person is the range of over USD100,000
!
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Please remember, the 3 milestone discoveries of the 2001 – 2010 decade for Theories of Romantic Relationships Development are:
I) Several studies showing contraceptive pills users make different mate choices, on average, compared to non-users.

I.1) "Human oestrus" Gangestad & Thornhill (2008)
"Only short-term but not long-term partner preferences tend to vary with the menstrual cycle"

I.2) "Does the contraceptive pill alter mate choice in humans?" Alvergne & Lummaa (2009)
".. whereas normally cycling women express a preference for MHC (Major Histocompatibility Complex) dissimilarity in mates, pill users prefer odours of MHC-SIMILAR men, indicating that pill use might eliminate adaptive preferences for genetic dissimilarity."

I.3) "Personality and reproductive success in a high-fertility human population" Alvergne, Jokelac & Lummaaa (2010)
The reproductive success of both men and women is influenced by our personality traits, according to the paper.
The study, found that women with higher levels of neuroticism and more extravert men, are likely to give birth to a larger number of children in societies with traditionally high birth rates.

II) People often report partner preferences that are not compatible with their choices in real life. [uncovered by Eastwick & Finkel (2008); Kurzban & Weeden (2007); Todd, Penke, Fasolo, & Lenton (2007)]
(Behavioural recommender systems or other system that learns your preferences are useless)


III) The strict personality similarity axis.

Latest Research in Theories of Romantic Relationships Development shows: compatibility is all about a high level on personality* similarity* between prospective mates for long term mating with commitment.
*personality measured with a normative test.
*similarity: there are different ways to calculate similarity, it depends on how mathematically is defined.

Also Personality Based Recommender Systems are the next generation of recommender systems because they perform FAR better than Behavioural ones (past actions and pattern of personal preferences)
That is the only way to improve recommender systems, to include the personality traits
of their users and they need to calculate personality similarity between them.

WorldWide, there are over 5,000 -five thousand- online dating sites
but no one is using the 16PF5 (or similar) to assess personality of its members!
but no one calculates similarity with a quantized pattern comparison method!
but no one can show Compatibility Distribution Curves to each and every of its members!
but no one is scientifically proven!


Please remember personality = temperament + character
Personality is composed of two basic types of traits:
traits that an individual acquires, dimensions of character;
and
traits with biological underpinnings, dimensions of temperament (Cloninger 1987).