Monday, August 5, 2013

New social discovery application: 1Mind

1Mind approach seems to be quite similar to 12Like (launched last June 2010) or LikeIt (aka TheCompleteMe, 2012) and many more sites like them (, Are We Good Together?, Opposites Connect, SoulMateIcon, Tastebuds, Auralist, Comiingle, LikeBright, Perceptual Networks, HowAboutWe, even Zoosk) offering social discovering features.
Please remember If man A likes playing cards and woman B also likes playing cards, that does not mean man A likes woman B, or woman B can like man A with the same intensity or interest.
Also "You can have one Myers-Briggs personality on Tuesday and another when you retake the test on Thursday" Barbara Ehrenreich (2006)

Personality is composed of two basic types of traits:
traits that an individual acquires, dimensions of character;
traits with biological underpinnings, dimensions of temperament (Cloninger 1987).

IPSATIVE personality tests are OBSOLETE (self-descriptive questionnaires) and should be discarded: MBTI, DISC, Enneagram or other proprietary ipsative tests like the ones used at Chemistry and others.
NORMATIVE personality tests like Big5 versions used at PlentyOfFish, eHarmony / Meetic Affinity, Parship, Be2, True are good for guidance purposes but not good enough for predictive purposes.
Worldwide, no one dating site uses the 16PF5 normative personality test or similar.

The Online Dating Industry needs innovations but they will come from only one source: the latest discoveries in theories of romantic relationships development with commitment: STRICT PERSONALITY SIMILARITY and not "meet other people with similar interests"
The 3 milestone discoveries of the 2001 - 2010 decade for Theories of Romantic Relationships Development are:
I) Several studies showing contraceptive pills users make different mate choices, on average, compared to non-users. "Only short-term but not long-term partner preferences tend to vary with the menstrual cycle"
II) People often report partner preferences that are not compatible with their choices in real life. (Behavioural recommender systems or other system that learns your preferences are useless)
III) What is important in attracting people to one another may not be important in making couples happy. Compatibility is all about a high level on personality similarity between prospective mates for long term mating with commitment.
 But personality measured with a normative test, not ipsative ones.

Conclusion: 1Mind is not going to revolutionize the Online Dating Industry. Just another "social discovery" application.


What will come after the Social Networking wave?
The Next Big Investment Opportunity on the Internet will be .... Personalization!
Personality Based Recommender Systems and Strict Personality Based Compatibility Matching Engines for serious Online Dating with the normative 16PF5 personality test.

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