Saturday, December 28, 2013
Main prediction 2014 for the Online Dating Industry
Online dating sites will be forced to show how many active members they have, like the Parship lawsuit.
During 2008, a lawsuit against Parship in Belgium about "pratiques commerciales trompeuses" forced Parship to disclose how many paid members it had in Belgium (Parship lied about their customers; 80.000 announced, 5.004 in reality, a 6.25% conversion rate, the same to say over 93% inactive profiles!!! )
When I was interviewed last January 2011 by "Caras y Caretas" (summer in Argentina) I thought there were going to be a big scandal, because former CEO of Match LATAM Countries recognized 75% inactive profiles at Match Argentina, but nothing happened until August 2011 when a U.S. Class Action Called Match a 'Scam' / More than 90% of potential dates are "phantoms," suit charged then Match had morphed its marketing campaign.
C-level executives are cooking barbecues under the water (selling smoke) and not paying attention to latest research from Academics which could be beneficial for the Online Dating Industry.
Wasting precious time with Matchmakers which should be obsolete.
Without offering the NORMATIVE16PF5 (or similar test measuring exactly the 16 personality factors) for serious dating, it will be impossible to innovate and revolutionize the Online Dating Industry
All other proposals are NOISE and perform as placebo. With less than USD10 Million you can copycat eHarmony
innovate and revolutionize the Online Dating Industry, killing those old & obsolete sites forever.