article "IAC Will Turn Match Dating Service Into a Separate Business" / part 2

Just read the article at  Bloomberg and IAC

My bet: The IAC had understood they are not going to win the “Yuliana Avalos and others against IAC (Match and others) collective lawsuit”

http://www.nydailynews.com/news/national/celeb-pics-fake-accounts-match-lawyer-article-1.1534885

They had opened the umbrella before it rains.
They know during 2014 a NEW Legislation for Online Dating Sites will force them to disclose how many active members they have (Premium members: paid or with gift subscriptions)
And also force them to conduct ID verification ? "A variety of new laws, or new interpretations of existing laws, could subject dating sites to claims or otherwise harm their business". (extracted from IAC SEC filing)

ALL Online Dating Industry companies operating Worldwide, are under the scrutiny of consumers and lawyers now!!!
Free/Freemium online dating sites like OKCupid and PlentyOfFish (POF) are going to be inviable if Legislation applies to them

If anyone can investigate further some IAC Personals' dating sites in decadence of users, like Match, Chemistry, Meetic and MeeticAffinity?
http://www.alexa.com/siteinfo/match.com
https://siteanalytics.compete.com/match.com/
http://www.alexa.com/siteinfo/chemistry.com
https://siteanalytics.compete.com/chemistry.com/
http://www.alexa.com/siteinfo/meetic.fr
http://www.alexa.com/siteinfo/meeticaffinity.fr
https://siteanalytics.compete.com/okcupid.com/

Will wait and see Q4 2013, perhaps some of their sites reached operating ceiling!

C-level executives are cooking barbecues under the water (selling smoke) and not paying attention to latest research from Academics which could be beneficial for the Online Dating Industry.
Wasting precious time with Matchmakers which should be obsolete. Like eHarmony Plus (eH+) that costs USD 5,000!
eHarmony is a 13+ years old obsolete site and a HOAX, based on a big scientific fraud.
Worldwide there are less than 7 million paid members (adding up all the ones at eHarmony, Match, Chemistry, Meetic, MeeticAffinity, OkCupid, PeopleMedia's Communities, PlentyOfFish, Parship/eCift, and others).
The market remains enormous for new players.